A sales floor in Bali, run by someone who's built them before
Beda Sales started with a simple observation: most companies don't have a sales problem. They have a sales function problem. The product is good, delivery is good, and there's nobody whose entire job is filling the pipeline and running the people who close it.
So we built that function once, properly, and made it something a company can rent instead of build. A Sales Director on the account. Reps recruited against the product. A CRM that's used. A calculator with a ceiling. A weekly number in the same format every week.
The floor is in Bali because it costs less to run an office here. That's the only reason. Our people are native English speakers who have sold into the markets they call, and they work those markets' hours.
The people on your account
Matt Cooper
Founder & Sales DirectorMore than ten years building B2B commercial sales teams. Runs the Beda Sales floor, trains every new BDM, and sits in every client's weekly review. Every first call is with Matt.
- See the marketing work
Zidane Mouldino
Marketing & BrandRuns the second half of the business. Brand strategy, positioning, visual identity, marketing strategy and the lead generation engine. Built this site, the BEDA Energy brand and Matt's LinkedIn presence.
Ali
Analytics & OperationsThe numbers behind the floor. Pipeline data, reporting, and the systems that run in the background so the weekly review is about decisions, not spreadsheets.
Ties
Coordination & OnboardingContracts, onboarding, admin. The reason nothing gets dropped between a signed deal and a working seat.
Performance is not optional
Contractor terms are reversible on both sides. If someone is not performing, they are not there. A non-performer surviving six months tells everyone else that underperformance is survivable. That's how sales teams rot.
The team trains the team
The first cohort is trained deeply and becomes the trainers for the next. The floor doubles itself instead of growing one cautious hire at a time.
Mutually beneficial by definition, not by intention
Retainer and seat costs are cost recovery. If all we walk away with is the retainer, the engagement has failed on our side. The only version where we win is the one where your numbers are hit.
Cheaper is not the argument
The comparison gets us in the room. A real sales floor, run properly, is what keeps us there.
Part of BEDA
BEDA is two sibling brands with one DNA. Beda Sales is the commercial engine. We Are BEDA is the culture engine, the community that brings ambitious people to Bali to build careers without giving up a life. Our sister practice, BEDA Energy Consulting, is an independent commercial energy advisory.
Tell us what you’re trying to grow
Thirty minutes with Matt. He’ll ask what you sell, who’s selling it now, and where it’s getting stuck. If we’re not right for you, he’ll tell you on the call.
No lock-in. We reply within one business day.