How much does an outsourced sales function cost?

It's priced per engagement, based on how many seats you want and how much of the function we run. There are three fee types and nothing else: a monthly retainer for the function, a seat cost per person onboarded, and a marketing service fee that sits inside the price of each project you accept. Matt will give you the number on the first call, not a range.

How long until someone is actually selling?

First calls happen inside the first month. A new rep on a long-cycle commercial sale takes about five months to produce at full rate, and we say so up front. Setup, recruitment and training run in parallel, so the first seat is on the phone while the CRM and calculator are still being finished. Matt will give you a date for your product, not a generic one.

What happens if a rep doesn't work out?

We replace them at our cost, and the seat fee stops the day they leave. It resumes only once the replacement reaches the benchmark held by the person they replaced. You never pay twice for the same ramp. In-house, one hire who doesn't work out costs around $71,000: three months to assess, three to manage out.

Is there a lock-in contract?

No. Retainer and seat costs are paid monthly in advance, and contractor terms are reversible on both sides. The pace of the build is yours to set.

Who manages the team day to day?

Matt Cooper, with team leads on the floor in Bali. You're not managing anyone remotely. Calls get reviewed, numbers get reported every week, and Matt sits in your weekly review.

Will my customers know the team isn't in my country?

Our people are native English speakers who have sold into your market, they work your hours, and they sell under your brand. We never hide where the floor is. We've also never had a client lose a deal over it.

Why Bali and not the Philippines or India?

Because we're not selling call-centre hours. The floor is in Bali because it costs less to run an office here. The people on it are Western sales professionals who have sold into the markets they call, and a modest seat cost here is life-changing income for them, which is why the people competing for these seats are strong rather than the bottom of the market.

Do you only work with solar companies?

No. Commercial solar is where we started and where we're deepest, and the model works anywhere the sale takes months and the deal is worth the wait: energy, construction and trades, SaaS, manufacturing, professional services. If your sale closes in a week off a web form, we're probably not the right fit and we'll say so.

How is this different from a lead generation agency?

A lead generation agency gets paid whether you close or not. Our marketing service fee sits inside the price of each project you accept, so the only version where we win is the one where your numbers are hit. And we don't stop at the meeting. The rep who books it is the same rep who works the deal.

Do you only work with Australian companies?

No. Most of our clients today are Australian, because that's where we started. The floor runs on whatever hours your market keeps, and every rep is recruited for the market they'll be calling.

You do marketing and brand too. Isn't that a distraction?

It's the other half of the job. A rep without a deck, a calculator, a proposal and a website that converts is someone who has memorised a pitch. We build the material the sale runs on, and it's built by the same people who run the sale, so it gets used.

Beda Sales. Built around your business.

You don't need another salesperson.
You need a sales function.

We build it, staff it and run it. The reps, the CRM, the pricing tools, the lead generation, the training and the weekly numbers. Our floor is in Bali. Our people have sold into the markets they're calling.

Book a call See how it works

No lock-in. Your hours. Recruitment risk on us.

Illustrative portrait of a sales professional

BDM ramp

M1M2M3M4M5

10+

A sales floor for ambitious B2B businesses

Commercial solar
Energy & utilities
Construction & trades
SaaS & technology
Professional services
Manufacturing

BDM ramp model

100%

at month five

Your product. Your process.M1–M5

Weekly activity · example

412calls made

MonFri

One weekly review.

Matt, your team, your numbers.

The people. The process.
The whole sales function.

Recruitment is the beginning. We build the things your team needs to turn a conversation into a customer.

A trained rep
A pricing calculator
A CRM that's used
A lead generation process
A training library
A weekly number
A Sales Director

See the full build

A professional taking a client call at her laptop

A weekly number you can see

From call to close.

Calls. Conversations. Meetings. Pipeline.

5 months

The planning ramp for a new BDM on a long-cycle commercial sale.

$71,000

The modelled in-house cost of one BDM hire that doesn't work out.

Illustrative: $100k salary, 12% on-costs, 15% recruitment fee and six months of employment.

Sound familiar?

Good at what you do.
Stuck on sales.

Most conversations with us start with one of these.

And that's the problem. Every deal still needs you in the room.

Two ways to work with us

Some clients want their own team. Some just want the meetings.

We do both.

Dedicated team

Your team, built by us

We recruit, train and manage the people. They work inside your CRM, under your brand, on your process. You direct the work. We handle everything that comes with employing a sales team.

Explore dedicated teams

Managed function

Our team, your targets

You tell us the number. We run the lead generation, the calls, the follow-up and the reporting. Nothing to manage on your side except the results.

Explore the sales function build

Your part in the process

Turn up to the meetings we book, price the job, deliver it. That's it.

The number most people get wrong

Hiring the salesperson is the expensive part

A BDM costs you a salary, super, a recruiter and three months before they sell anything. If they don't work out, you start again. We take that risk off your side. Our people are on our books, not yours. When one doesn't work out, we replace them and you don't pay for the gap.

Run it on your own numbers

	In-house
Month one	$58,667
First six months	$610,633
Twelve months	$1,344,233
Steady state, per month	$122,267

Director on $200k, BDMs on $100k plus super, recruiter fees at 15%. Same team, same hiring schedule. The same function through BEDA runs at roughly a third of this. Matt will give you the number on the call.

How targets are set

Nobody is measured against a number they haven't had time to reach

A new BDM takes five months to produce at full rate. That's the physics of a long-cycle commercial sale, not a training failure.

Every BDM ramps on their own curve from their own start date. The company target in any month is just the sum of where everyone sits on it.

The floor is a planning baseline, not a ceiling. The cost base doesn't move with performance. A team selling at twice the floor runs on exactly the same seats. Everything above the floor is yours.

M10%Onboarding
M235%First conversations
M350%Pipeline forming
M475%First closes
M5+100%Full rate

The Beda Sales floor in Bali. Western sales professionals on calls at timber desks, tropical greenery outside.

Where we work from, and why

Why Bali works, and where most people get it wrong

Most companies that move sales overseas do one thing: they buy hours from a call centre and hope. The calls sound wrong, nobody manages the team, and six months later the experiment gets quietly shut down.

Our floor is in Bali because it costs less to run an office here than in a capital city. That's the only reason. Everything else is built to look like a good sales team in your market, because that's what your customers are on the phone with.

If you've been burned by an overseas sales team before, ask us about that on the call. It's a fair question and we've got a straight answer.

Hours: Your reps work your market's hours. Cold calls happen in business hours. Hot leads get followed up the same afternoon.
Voice: Native English speakers who have sold into the market they're calling. Your customers hear an accent they recognise.
Management: Matt runs the floor. Calls get reviewed. Numbers get reported every week. Not a vendor QA report.
Economics: A modest seat cost here is life-changing income there. The people competing for these seats are strong, not the bottom of the market.

The second half of the business

Most sales agencies hand you meetings and hope your brand can carry them

We build both sides. The team that sells, and the brand and material that make the sale easier. Zidane Mouldino runs this half: brand strategy, visual identity, marketing strategy, the lead generation engine, campaign and content, and every asset a rep opens in front of a customer.

This site, the BEDA Energy brand and Matt's LinkedIn were all built by the same team. Ask us to show you the before and after.

See the marketing work

Who's on your account

The people on your account

Sales Director

Matt Cooper

Runs the floor, trains every rep, and sits in your weekly review.

Every first call is with Matt.

Marketing & brand

Zidane Mouldino

Brand, positioning, visual system, and the lead generation engine that fills the pipeline.

Learn more

Analytics & operations

Ali

Pipeline data, reporting, and the systems that run in the background.

Learn more

Coordination & onboarding

Ties

Contracts, onboarding, admin. Why nothing gets dropped between a signed deal and a working seat.

Learn more

BDMs, closers, setters

Your reps

Recruited against your product, not a job ad. Native English speakers who have sold into your market.

Learn more

The quiet half of the floor

CRM & sales admin

Quotes, pipeline hygiene, follow-up. So the reps stay on the phone.

Learn more

Meet the team representing your brand

Native English speakers, on your hours, on our floor

Every rep is recruited for the market they'll be calling. From business development to the people keeping your CRM in order, each seat has a clear job.

Business development

Appointment setting

Sales support & CRM

Leadership

Illustrative portraits. Your team is recruited to match your product and market.

Where we're deepest

Long-cycle, high-value B2B. That's the pattern.

Commercial solar is where we started and where we're deepest. The model works anywhere the sale takes months and the deal is worth the wait.

All industries

Hire by role

Every seat a sales floor needs, from first call to closed deal

Start with one or two. Add the rest once the first seats are producing.

All roles

Before you book

What people ask before they start

It's priced per engagement, based on how many seats you want and how much of the function we run. There are three fee types and nothing else: a monthly retainer for the function, a seat cost per person onboarded, and a marketing service fee that sits inside the price of each project you accept. Matt will give you the number on the first call, not a range.

Tell us what you're trying to grow

Thirty minutes with Matt. He'll ask what you sell, who's selling it now, and where it's getting stuck. If we're not right for you, he'll tell you on the call.

Book 30 minutes with Matt

No lock-in. We reply within one business day.

Either way, we'll do it BEDA.

You don't need another salesperson.
You need a sales function.

The people. The process.
The whole sales function.

Good at what you do.
Stuck on sales.