Capex sales into plants that buy on a cycle
Industrial buyers plan capital spending in cycles, and the rep who knows where a plant is in that cycle sells to it. Everyone else gets 'send me some information'.
We build floors for equipment makers, component suppliers and industrial services selling into plants and operations teams.
Budget conversations happen months before the purchase. A rep calling in the budgeting window is building a line item. A rep calling after is competing against one.
Who buys, and what they care about
Plant / operations manager
Uptime, throughput, and whether you'll answer the phone when it breaks.
Engineering
Spec, compatibility, standards.
Finance
Capex approval, payback, depreciation.
How long the sale takes
Three to twelve months, by capex cycle.
Where the leads come from
Plants researched by equipment age, expansion signals and hiring.
What our reps must know
- Reading a spec sheet
- Uptime and throughput as the selling frame
- The capex approval process
- Service and maintenance as the second sale
Questions about selling in manufacturing & industrial
- First-level, yes. We pair the rep with your engineer for the second call.
Get the number
Thirty minutes with Matt. Tell him what you sell and how many seats you're thinking about. He'll give you a figure, not a range.