Eight steps. The first four happen before your team sells anything. The last four don't stop.
First calls inside the first month
Setup, recruitment and training run in parallel. The exact week depends on your product and your market. Matt will give you a date, not a range.
Before your team sells anything
- 01Both
Understand
We learn what you sell, who buys it, and how your current sales process works. Including the parts that don't.
- 02BEDA
Build
We recruit against that, not against a generic job ad. The CRM, the calculator and the workflows get built in the same window.
- 03BEDA
Train
Your product, your systems, your objections. Run by us, signed off by you. Recorded once, reused for every cohort.
- 04BEDA
Launch
The team goes live. We listen to calls from day one.
And then it doesn't stop
- 05Both
Measure
You see calls, conversations, meetings and pipeline every week. Same format every week.
- 06BEDA
Refine
Whatever the numbers say isn't working, we change. Script, list, cadence, person.
- 07Both
Scale
More seats once the first ones are producing, not before. The first cohort trains the next.
- 08Both
Grow
The long version: a floor that runs itself, a target that compounds, and a Sales Director still in the room.
Three stages
- Stage 1
Setup
Months 1 to 3
The investment, and it is mutual. The model, the sales assets, the CRM, the calculator, the workflows, the training material. First rep onboarded and proving the concept.
- Stage 2
Build
Growth and first return
Additional reps onboarded, lead generation ramped, pipelines filled, deals installed. The first cohort is trained deeply. They become the trainers.
- Stage 3
Scale
As big and as fast as both sides can handle
Every lead generation component ramped, automation across the board. The team doubles itself. Trained reps train the next cohort.
The pace is yours to set. Contractor terms make it adjustable in both directions.
Nobody is measured against a number they haven't had time to reach
A new BDM takes five months to produce at full rate. That's the physics of a long-cycle commercial sale, not a training failure.
| Month | Of full rate | Stage |
|---|---|---|
| M1 | 0% | Onboarding |
| M2 | 35% | First conversations |
| M3 | 50% | Pipeline forming |
| M4 | 75% | First closes |
| M5+ | 100% | Full rate |
Tell us what you’re trying to grow
Thirty minutes with Matt. He’ll ask what you sell, who’s selling it now, and where it’s getting stuck. If we’re not right for you, he’ll tell you on the call.
No lock-in. We reply within one business day.