Where the pipeline is going to come from, on paper, with a budget
Marketing strategy for a B2B company is a plumbing question: which channels, in which order, at what cost, producing how many conversations for the sales floor. Not a mood board.
We write the plan the way we'd run it, because usually we do run it.
What you get
Ideal customer profile
Who buys, who signs, who blocks, and what signal says the timing is right.
Channel plan
Outbound, content, partnerships, paid, events. Ranked by cost per conversation, not by fashion.
Funnel and targets
Prospects to conversations to meetings to deals. Modelled, then measured against every week.
Budget and cadence
What gets spent, on what, when, and what has to be true at each checkpoint to keep going.
The order the work happens in
Step 1: Interviews with sales, delivery and two customers
Step 2: The funnel model
Step 3: A twelve-week plan with checkpoints
Step 4: Handed to the lead generation and content teams, or to yours
BEDA's own lead generation engine started as this document.
Questions about marketing strategy
- We plan it. Spend and inbound demand generation sit outside the standard engagement and are scoped separately.
Get the number
Thirty minutes with Matt. Tell him what you sell and how many seats you're thinking about. He'll give you a figure, not a range.