The words that do the work before the call
By the time a rep picks up the phone, the prospect has usually seen something: a LinkedIn post, an email, a landing page. Campaign and content is making sure that something was worth seeing.
Outbound sequences, landing pages, founder content, case studies, the occasional campaign with a budget. Written by people who listen to the sales calls, so the words match what actually gets said.
What you get
Outbound sequences
Email and LinkedIn cadences per persona. Short, specific, tested against reply rate.
Landing pages
One page per campaign or offer, built to convert, measured.
Founder and executive content
Two posts a week that sound like the person, not like an agency.
Case studies and proof
Written from the numbers, with the client's sign-off.
The order the work happens in
Step 1: Listen to calls, read the objections
Step 2: Write, publish, measure
Step 3: Keep what replies, cut what doesn't
Matt's LinkedIn presence is run by this team, two posts a week, in his voice.
Questions about campaign & content
- Yours. We write a short voice guide first and test it against something you've said on a call.
Get the number
Thirty minutes with Matt. Tell him what you sell and how many seats you're thinking about. He'll give you a figure, not a range.