Hire a BDR
A BDR builds pipeline from nothing. New segment, new territory, new product. They research accounts, work out who the real decision-maker is, and open the door with a sequence built for that account, not a template.
It's the role for a company entering a market it doesn't have a list for yet.
What they do all day
Account research in the morning, a short list of named contacts with evidence, personalised outreach in the afternoon, and a running document of what each segment responds to.
What lands on your side of the table
A researched account list for a new segment or territory
Personalised multi-touch sequences, measured per account
First meetings in a market you didn't have
A segment playbook: what worked, who bought, why
What they need from you
- A hypothesis about the new market
- Patience for a longer ramp than an SDR
- Someone to take the first meetings personally
How long until they're producing
Six to eight weeks to first meetings in a new segment. Longer than an SDR, because the list doesn't exist yet.
When this role is the wrong choice
- You already have a warm list and just need volume
- You want results in the first fortnight
$105,000 to $140,000
Salary, super and a recruiter fee in a capital-city market. What a seat costs through BEDA is shared on the first call.
Questions about hiring a BDR
- BDR when the list doesn't exist yet. SDR when it does.
One seat inside a bigger service
Get the number
Thirty minutes with Matt. Tell him what you sell and how many seats you're thinking about. He'll give you a figure, not a range.