An identity that survives contact with a sales floor
A logo is not an identity. An identity is the set of rules that makes a proposal, a deck, a LinkedIn post and a website look like they came from the same company, even when four different people made them in a hurry.
We design for the day the identity gets used badly. If it only works in the brand book, it doesn't work.
What you get
Logo and marks
Primary, secondary, mono, and the small version that has to work in an email signature.
Colour and type system
A palette with named roles, a type scale, and the rules for when to break them.
Design system
Templates for the things sales actually sends: proposal, deck, one-pager, quote, signature.
Application
Website, social, print, environment. The identity applied, not just specified.
The order the work happens in
Step 1: Brand strategy first, or a short positioning sprint if you don't have one
Step 2: Two directions, one recommendation
Step 3: System built in the tools your team uses
Step 4: Templates handed over with a one-page rulebook
BEDA's own identity: warm off-white, charcoal, walnut and one burnt-orange accent, applied across three brands, two websites, decks, proposals and business cards.
Questions about visual identity
- Yes. Most of the work is usually in the system and templates, not the logo.
Get the number
Thirty minutes with Matt. Tell him what you sell and how many seats you're thinking about. He'll give you a figure, not a range.