Junior to mid

Hire an appointment setter

A setter does one thing and is measured on one thing: meetings that show up and meet your criteria. Research first, then the call, then the confirmation the day before.

The best setters are relentless about confirmation. A booked meeting that doesn't happen is worth nothing.

A day in the seat

What they do all day

A researched list, phone and LinkedIn outreach, meetings booked straight into the closer's calendar with notes, confirmations sent, no-shows chased.

What they produce

What lands on your side of the table

  • Qualified meetings in the calendar with notes attached

  • Confirmation and reschedule handled

  • Show rate tracked and reported

  • A list that gets sharper every week

What they need from you

  • Qualification criteria you'll stand behind
  • A closer who takes the meetings
  • A calendar we can book into

How long until they're producing

First meetings inside the first month.

When this role is the wrong choice

  • You want the setter to close too
  • Nobody on your side has calendar space
Typical in-house year-one cost

$75,000 to $100,000

Salary, super and a recruiter fee in a capital-city market. What a seat costs through BEDA is shared on the first call.

Questions

Questions about hiring an appointment setter

  • Above 80% with confirmation the day before. We report it every week.
Next step

Get the number

Thirty minutes with Matt. Tell him what you sell and how many seats you're thinking about. He'll give you a figure, not a range.