The brand that makes the sale easier
Most sales agencies hand you meetings and hope your brand can carry them. We build both sides. The team that sells, and the brand and material that make the sale easier.
This half of Beda Sales is run by Zidane Mouldino. Brand strategy, visual identity, marketing strategy, the lead generation engine, campaign and content, and every asset a rep opens in front of a customer. It's built by the same people who run the sale, so it gets used.
Why a sales company has a brand practice
A rep without a deck, a calculator, a proposal and a website that converts is someone who has memorised a pitch. The material does half the selling, and it does it when nobody from your side is in the room.
Agencies build brands that look good in a case study. We build brands that survive contact with a sales floor: the thing gets sent, opened, forwarded to a CFO, and it still holds.
Every asset a rep opens in front of a customer
PositioningBrand strategy
Most B2B brands describe themselves. Very few position themselves. The difference is whether a buyer can tell, in one sentence, why you and not the other three quotes on their desk.
Identity & design systemVisual identity
A logo is not an identity. An identity is the set of rules that makes a proposal, a deck, a LinkedIn post and a website look like they came from the same company, even when four different people made them in a hurry.
Go-to-marketMarketing strategy
Marketing strategy for a B2B company is a plumbing question: which channels, in which order, at what cost, producing how many conversations for the sales floor. Not a mood board.
- The engine
Lead generation
Everyone's automating the send. We automated the research and left the sending to a person. That's why our reply rates don't look like everyone else's.
The wordsCampaign & content
By the time a rep picks up the phone, the prospect has usually seen something: a LinkedIn post, an email, a landing page. Campaign and content is making sure that something was worth seeing.
Sales assetsSales enablement
Every one of our competitors stops at the meeting. We build what happens in it, and after it. The deck, the proposal, the pricing calculator, the one-pager, the website the lead landed on.
The proof is the work you're looking at
This website, the BEDA Energy Consulting brand, the We Are BEDA brand and Matt's LinkedIn presence were all built by this team. Ask us to walk you through the before and after.
- This website
- BEDA Energy brand
- We Are BEDA brand
- Matt's LinkedIn
Get the number
Thirty minutes with Matt. Tell him what you sell and how many seats you're thinking about. He'll give you a figure, not a range.